{"id":609,"date":"2016-01-08T09:52:00","date_gmt":"2016-01-08T11:52:00","guid":{"rendered":"http:\/\/expressodelivery.com.br\/blog\/?p=486"},"modified":"2017-08-16T12:52:43","modified_gmt":"2017-08-16T15:52:43","slug":"marketplace-ou-site-proprio-para-pizzarias","status":"publish","type":"post","link":"https:\/\/expressodelivery.com.br\/blog\/marketplace-ou-site-proprio-para-pizzarias\/","title":{"rendered":"Marketplace ou Site Pr\u00f3prio: Qual \u00e9 a Melhor Op\u00e7\u00e3o para Pizzarias?"},"content":{"rendered":"<p>Voc\u00ea decidiu trabalhar com <strong><a href=\"http:\/\/expressodelivery.com.br\/blog\/tag\/delivery-online\/\">delivery<\/a><\/strong> e inevitavelmente vender pela internet. Ok, boa decis\u00e3o para expandir sua empresa, mas \u00e0 partir dessa decis\u00e3o v\u00e1rias d\u00favidas ir\u00e3o surgir.<\/p>\n<p>A mais comum delas \u00e9: Usar marketplaces (iFood, PedidosJ\u00e1, Comer na Web e etc.) ou ter um site pr\u00f3prio com <strong><a href=\"http:\/\/expressodelivery.com.br\/\">sistema de pedidos online para sua pizzaria<\/a><\/strong>?<\/p>\n<p>Cada op\u00e7\u00e3o possui suas particularidades, listamos os principais pr\u00f3s e contras:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado deste Artigo<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/expressodelivery.com.br\/blog\/marketplace-ou-site-proprio-para-pizzarias\/#Marketplace\" >Marketplace<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/expressodelivery.com.br\/blog\/marketplace-ou-site-proprio-para-pizzarias\/#Pros_%E2%80%93_Marketplace\" >Pr\u00f3s &#8211; Marketplace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/expressodelivery.com.br\/blog\/marketplace-ou-site-proprio-para-pizzarias\/#Contras_%E2%80%93_Marketplace\" >Contras \u2013 Marketplace<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/expressodelivery.com.br\/blog\/marketplace-ou-site-proprio-para-pizzarias\/#Site_Proprio\" >Site Pr\u00f3prio<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/expressodelivery.com.br\/blog\/marketplace-ou-site-proprio-para-pizzarias\/#Pros_%E2%80%93_Site_Proprio\" >Pr\u00f3s \u2013 Site Pr\u00f3prio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/expressodelivery.com.br\/blog\/marketplace-ou-site-proprio-para-pizzarias\/#Contras_%E2%80%93_Site_Proprio\" >Contras \u2013 Site Pr\u00f3prio<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/expressodelivery.com.br\/blog\/marketplace-ou-site-proprio-para-pizzarias\/#Diferenciais_do_Expresso_Delivery\" >Diferenciais do Expresso Delivery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/expressodelivery.com.br\/blog\/marketplace-ou-site-proprio-para-pizzarias\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Marketplace\"><\/span>Marketplace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"http:\/\/162.243.25.168\/blog\/wp-content\/uploads\/2016\/01\/marketplace-pizzaria.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-497 aligncenter\" src=\"http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2016\/01\/marketplace-pizzaria.png\" alt=\"marketplace-pizzaria\" width=\"810\" height=\"287\" \/><\/a><\/p>\n<p>Marketplace de delivery s\u00e3o sites e aplicativos que conectam quem tem fome com quem quer vender comida. Ap\u00f3s o cliente digitar o seu CEP ou informar sua localiza\u00e7\u00e3o pelo GPS do smartphone o marketplace exibe os estabelecimentos (restaurantes, pizzarias, lanchonetes e etc.) pr\u00f3ximos a ele.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_%E2%80%93_Marketplace\"><\/span><span style=\"color: #008000;\"><strong>Pr\u00f3s &#8211; Marketplace<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Voc\u00ea s\u00f3 paga se vender &#8211;<\/strong> Na maioria dos marketplaces voc\u00ea n\u00e3o paga mensalidade, mas sim taxa sobre os pedidos.<\/li>\n<\/ul>\n<ul>\n<li><strong>Facilidade e rapidez para come\u00e7ar a vender \u2013 <\/strong>Basta cadastrar a sua pizzaria e o card\u00e1pio para come\u00e7ar a vender.<\/li>\n<\/ul>\n<ul>\n<li><strong>Publicidade \u2013 <\/strong>Voc\u00ea se beneficia da publicidade realizada pela plataforma para trazer novos visitantes.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Contras_%E2%80%93_Marketplace\"><\/span><strong><span style=\"color: #a40000;\">Contras \u2013 Marketplace<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Altas taxas \u2013 <\/strong>\u00c9 verdade que voc\u00ea s\u00f3 paga se vender, mas quando paga as taxas geralmente s\u00e3o altas, entre 10% a 12% do valor do pedido. Isso somado \u00e0 taxa de cart\u00e3o de cr\u00e9dito pode reduzir drasticamente sua margem de lucro.<\/li>\n<\/ul>\n<ul>\n<li><strong>Base de cliente \u2013 <\/strong>Sua empresa n\u00e3o possui acesso a base de clientes para a\u00e7\u00f5es de relacionamento.<\/li>\n<\/ul>\n<ul>\n<li><strong>Grande concorr\u00eancia \u2013 <\/strong>Sua pizzaria ser\u00e1 listada junto aos seus concorrentes.<\/li>\n<\/ul>\n<ul>\n<li><strong>N\u00e3o permite dom\u00ednio pr\u00f3prio \u2013 <\/strong>Voc\u00ea n\u00e3o pode usar um dom\u00ednio pr\u00f3prio (www.suapizzaria.com.br) , desse modo voc\u00ea acaba divulgando a plataforma e n\u00e3o apenas a sua marca.<\/li>\n<\/ul>\n<ul>\n<li><strong>Personaliza\u00e7\u00e3o de Layout \u2013 <\/strong>Pouca ou nenhuma personaliza\u00e7\u00e3o de layout para se diferenciar dos seus concorrentes.<\/li>\n<\/ul>\n<ul>\n<li><strong>Integra\u00e7\u00e3o com seu sistema \u2013 <\/strong>Raramente as pizzarias conseguem integrar essas plataformas com os sistemas que j\u00e1 utilizam. Isso quer dizer que voc\u00ea ter\u00e1 de redigitar os pedidos para o seu sistema para que possa ter o controle de caixa, estoque, pedidos e etc.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Site_Proprio\"><\/span>Site Pr\u00f3prio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"http:\/\/162.243.25.168\/blog\/wp-content\/uploads\/2016\/01\/site-para-pizzaria.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-496\" src=\"http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2016\/01\/site-para-pizzaria.png\" alt=\"site-para-pizzaria\" width=\"810\" height=\"287\" \/><\/a><\/p>\n<p>Muito mais do que um simples site institucional com card\u00e1pio e localiza\u00e7\u00e3o, o site da sua pizzaria deve contar com um sistema de delivery para receber os seus pedidos. Voc\u00ea pode contratar uma empresa para desenvolver o seu sistema exclusivo ou contratar uma solu\u00e7\u00e3o j\u00e1 existente, como o <strong><a href=\"http:\/\/expressodelivery.com.br\/\">Expresso Delivery<\/a><\/strong>.<\/p>\n<p>Geralmente essas solu\u00e7\u00f5es s\u00e3o contratadas como servi\u00e7o, onde voc\u00ea paga uma mensalidade que lhe d\u00e1 direito do uso do sistema, suporte, manuten\u00e7\u00e3o e atualiza\u00e7\u00f5es.<\/p>\n<p>Confira as principais vantagens e desvantagens de se usar um site pr\u00f3prio:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros_%E2%80%93_Site_Proprio\"><\/span><span style=\"color: #008000;\"><strong>Pr\u00f3s \u2013 Site Pr\u00f3prio<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Sem comiss\u00f5es \u2013 <\/strong>Voc\u00ea paga um valor fixo por m\u00eas independente do n\u00famero de pedidos.<\/li>\n<\/ul>\n<ul>\n<li><strong>Total acesso a base de clientes \u2013 <\/strong>Voc\u00ea tem total acesso aos clientes cadastrados para a\u00e7\u00f5es de <a href=\"http:\/\/expressodelivery.com.br\/blog\/marketing-publicidade-para-pizzarias\/\">marketing<\/a>.<\/li>\n<\/ul>\n<ul>\n<li><strong>Dom\u00ednio pr\u00f3prio \u2013 <\/strong>Seu site \u00e9 hospedado no dom\u00ednio da sua pizzaria (<em>www.suapizzaria.com.br<\/em>) o que fortalece sua marca e passa mais credibilidade para o cliente.<\/li>\n<\/ul>\n<ul>\n<li><strong>Personaliza\u00e7\u00e3o \u2013 <\/strong>Alta capacidade de personaliza\u00e7\u00e3o do seu site e informa\u00e7\u00f5es da sua pizzaria.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Contras_%E2%80%93_Site_Proprio\"><\/span><span style=\"color: #a40000;\"><strong>Contras \u2013 Site Pr\u00f3prio<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Publicidade \u2013 <\/strong>Voc\u00ea deve fazer sua pr\u00f3pria publicidade para atrair clientes para o seu site.<br \/>\nEst\u00e1 listado como um contra, mas na verdade se voc\u00ea estava disposto a investir em publicidade online \u00e9 melhor investir divulgando a pr\u00f3pria marca do que uma plataforma de terceiros.<\/li>\n<\/ul>\n<ul>\n<li><strong>Implanta\u00e7\u00e3o \u2013 <\/strong>Geralmente a implanta\u00e7\u00e3o de um sistema pr\u00f3prio \u00e9 um pouco mais trabalhosa, visto que possui mais op\u00e7\u00f5es e par\u00e2metros para se configurar.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Diferenciais_do_Expresso_Delivery\"><\/span>Diferenciais do Expresso Delivery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"http:\/\/expressodelivery.com.br\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-499\" src=\"http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2016\/01\/sistema-expresso-delivery-pizzarias.png\" alt=\"sistema-expresso-delivery-pizzarias\" width=\"810\" height=\"287\" \/><\/a><\/p>\n<p>O <strong><u><a href=\"http:\/\/expressodelivery.com.br\/\">Expresso Delivery<\/a><\/u><\/strong>, al\u00e9m das vantagens de um site pr\u00f3prio possui alguns diferenciais importantes que podem pesar na sua decis\u00e3o entre um Marketplace ou um site pr\u00f3prio para a sua pizzaria. Confira:<\/p>\n<ul>\n<li><strong>Desenvolvido especialmente para pizzarias \u2013 <\/strong>Os marketplaces s\u00e3o gen\u00e9ricos para suportar todo tipo de estabelecimento (restaurantes, bares, lanchonetes, pizzarias, sushi bar, etc.) que trabalha com delivery. J\u00e1 o <u><a href=\"http:\/\/expressodelivery.com.br\/\">Expresso Delivery<\/a><\/u> foi desenvolvido especialmente para pizzarias, por isso conta com um exclusivo montador de pizzas, dentre outras fun\u00e7\u00f5es espec\u00edficas para pizzarias.<\/li>\n<\/ul>\n<ul>\n<li><strong>Pedidos centralizados\u00a0 \u2013 <\/strong>Com o Expresso Delivery voc\u00ea gerencia todos os pedidos em um \u00fanico lugar, independente da sua origem (site, telefone ou balc\u00e3o). Assim eliminamos os dados duplicados e a redigita\u00e7\u00e3o de pedidos.<\/li>\n<\/ul>\n<ul>\n<li><strong>Solu\u00e7\u00e3o completa para a sua pizzaria \u2013 <\/strong>O sistema Expresso Delivery \u00e9 muito mais do que um site, \u00e9 uma solu\u00e7\u00e3o completa para a sua pizzaria. Controle de caixa, relat\u00f3rios de vendas, metas, programas de fidelidade, ferramentas de marketing e muitos. <strong><u><a href=\"http:\/\/expressodelivery.com.br\/\">Clique aqui<\/a><\/u><\/strong> e confira todos os recursos do sistema.<\/li>\n<\/ul>\n<ul>\n<li><strong>Script de Conting\u00eancia &#8211; <\/strong>Em casos de problemas t\u00e9cnicos (seja com o computador, internet ou energia el\u00e9trica) que impe\u00e7a a conex\u00e3o da sua pizzaria com nosso sistema o site ir\u00e1 bloquear automaticamente o delivery at\u00e9 que o problema seja solucionado.<\/li>\n<\/ul>\n<ul>\n<li><strong>Aplicativo web \u2013 <\/strong>O aplicativo web da sua pizzaria \u00e9 aberto diretamente no navegador do smartphone ou tablet do cliente, sem a necessidade de instala\u00e7\u00e3o.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"http:\/\/expressodelivery.com.br\" target=\"_self\" style=\"color: #FFFFFF; background-color: #dd3333;\" ><i class=\"fa fa-desktop\"><\/i>Loja Demonstra\u00e7\u00e3o do Expresso Delivery<\/a>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Agora que voc\u00ea conhece as principais vantagens e desvantagens desses canais de venda voc\u00ea pode decidir qual se encaixa melhor para as suas necessidades.<\/p>\n<p><strong>Recomendamos, sim, um site pr\u00f3prio<\/strong>. Mas se na sua cidade os marketplaces s\u00e3o bastante usados voc\u00ea n\u00e3o deveria ficar de fora e poderia operar com os dois. Focando suas campanhas de marketing para o seu pr\u00f3prio site e aproveitando os novos clientes que os marketplaces podem trazer.<\/p>\n<p>Nesse caso os marketplaces devem ser vistos como uma vitrine, e as taxas como um investimento em marketing para atrair novos clientes.<\/p>\n<p>Uma <strong>boa dica<\/strong> ao se trabalhar com marketplaces \u00e9 enviar o seu material impresso (card\u00e1pio, panfletos, etc.) junto com o pedido, mostrando que voc\u00ea tamb\u00e9m possui um site pr\u00f3prio e assim tentar <strong><u><a href=\"http:\/\/expressodelivery.com.br\/blog\/5-dicas-essenciais-para-fidelizar-clientes-para-sua-pizzaria\/\">fidelizar o cliente<\/a><\/u><\/strong>. Quem sabe ele n\u00e3o compre direto com voc\u00ea em uma pr\u00f3xima oportunidade? \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea decidiu trabalhar com delivery e inevitavelmente vender pela internet. Ok, boa decis\u00e3o para expandir sua empresa, mas \u00e0 partir dessa decis\u00e3o v\u00e1rias d\u00favidas ir\u00e3o surgir. A mais comum delas \u00e9: Usar marketplaces (iFood, PedidosJ\u00e1, Comer na Web e etc.) ou ter um site pr\u00f3prio com sistema de pedidos online para sua pizzaria? Cada op\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,16,22,27],"class_list":["post-609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-para-restaurantes","tag-delivery-online","tag-ifood","tag-marketplaces","tag-site-para-pizzaria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketplace ou Site Pr\u00f3prio: Qual \u00e9 a Melhor Op\u00e7\u00e3o para Pizzarias? | Blog Expresso Delivery<\/title>\n<meta name=\"description\" content=\"Marketplaces (iFood, PedidosJ\u00e1, etc.) ou Site Pr\u00f3prio? 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