{"id":1545,"date":"2018-10-09T13:43:29","date_gmt":"2018-10-09T16:43:29","guid":{"rendered":"http:\/\/expressodelivery.com.br\/blog\/?p=1545"},"modified":"2023-10-23T17:44:11","modified_gmt":"2023-10-23T20:44:11","slug":"notificacoes-push-delivery","status":"publish","type":"post","link":"https:\/\/expressodelivery.com.br\/blog\/notificacoes-push-delivery\/","title":{"rendered":"Notifica\u00e7\u00f5es Push: Poderosa Ferramenta Para o Seu Delivery Vender Mais"},"content":{"rendered":"<p>O envio de notifica\u00e7\u00f5es push \u00e9 uma arma poderosa para o arsenal de <a href=\"https:\/\/expressodelivery.com.br\/blog\/marketing-publicidade-para-pizzarias\/\">marketing do seu delivery<\/a>, e quando usada de maneira eficiente pode trazer grandes resultados na <a href=\"https:\/\/expressodelivery.com.br\/blog\/tag\/fidelizacao\/\"><u>fideliza\u00e7\u00e3o de clientes<\/u><\/a>.<\/p>\n<p>Pizzarias e lanchonetes tentaram implementar essa ferramenta no passado, mas a grande barreira era a instala\u00e7\u00e3o do aplicativo por parte dos clientes.<\/p>\n<p>Hoje com a evolu\u00e7\u00e3o da tecnologia e dos navegadores, principalmente o Google Chrome navegador mais utilizado no Brasil, \u00e9 poss\u00edvel enviar<i> push notifications<\/i> sem precisar de um <a href=\"https:\/\/expressodelivery.com.br\/blog\/aplicativo-ou-site-mobile-para-pizzaria\/\">aplicativo instalado<\/a> no celular do cliente.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado deste Artigo<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/expressodelivery.com.br\/blog\/notificacoes-push-delivery\/#O_que_e_uma_Notificacao_Push\" >O que \u00e9 uma Notifica\u00e7\u00e3o Push?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/expressodelivery.com.br\/blog\/notificacoes-push-delivery\/#Vantagens_das_Notificacoes_Push_para_o_seu_Delivery\" >Vantagens das Notifica\u00e7\u00f5es Push para o seu Delivery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/expressodelivery.com.br\/blog\/notificacoes-push-delivery\/#Regras_de_Ouro_das_Notificacoes_Push\" >Regras de Ouro das Notifica\u00e7\u00f5es Push<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/expressodelivery.com.br\/blog\/notificacoes-push-delivery\/#1_%E2%80%93_Capriche_na_mensagem_e_deixe_pessoal\" >1 \u2013 Capriche na mensagem e deixe pessoal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/expressodelivery.com.br\/blog\/notificacoes-push-delivery\/#2_%E2%80%93_Cuidado_com_a_frequencia_de_envios\" >2 \u2013 Cuidado com a frequ\u00eancia de envios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/expressodelivery.com.br\/blog\/notificacoes-push-delivery\/#3_%E2%80%93_Horarios\" >3 \u2013 Hor\u00e1rios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/expressodelivery.com.br\/blog\/notificacoes-push-delivery\/#4_%E2%80%93_Imagem\" >4 \u2013 Imagem<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/expressodelivery.com.br\/blog\/notificacoes-push-delivery\/#Push_Notification_no_Expresso_Delivery\" >Push Notification no Expresso Delivery<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"western\"><span class=\"ez-toc-section\" id=\"O_que_e_uma_Notificacao_Push\"><\/span>O que \u00e9 uma Notifica\u00e7\u00e3o Push?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1549\" src=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/push-notification-o-que-e.png\" alt=\"push notification o que \u00e9\" width=\"810\" height=\"420\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/push-notification-o-que-e.png 810w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/push-notification-o-que-e-300x156.png 300w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/push-notification-o-que-e-768x398.png 768w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/push-notification-o-que-e-375x195.png 375w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/p>\n<p>Sabe aquele aviso que aparece no seu smartphone quando voc\u00ea recebe uma mensagem no <a href=\"https:\/\/expressodelivery.com.br\/blog\/tag\/whatsapp\/\">WhatsApp<\/a>? Essa \u00e9 uma <strong><i>push notification<\/i><\/strong>.<\/p>\n<p>A Notifica\u00e7\u00e3o Push permite que marcas entreguem mensagens para usu\u00e1rios do <a href=\"https:\/\/www.google.com\/chrome\/\">Google Chrome<\/a>, tanto na web quanto no mobile, ou por meio de algum app.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1556\" src=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/exemplo-notificacoes.gif\" alt=\"exemplo-notificacoes\" width=\"1024\" height=\"576\" \/><\/p>\n<p>As notifica\u00e7\u00f5es ser\u00e3o enviadas somente para quem der opt-in, ou seja, para as pessoas que aceitaram pr\u00e9via e explicitamente essa op\u00e7\u00e3o, evitando inc\u00f4modos.<\/p>\n<p>Ou seja, \u00e9 um canal direto de comunica\u00e7\u00e3o com o seu cliente.<\/p>\n<h2 class=\"western\"><span class=\"ez-toc-section\" id=\"Vantagens_das_Notificacoes_Push_para_o_seu_Delivery\"><\/span>Vantagens das Notifica\u00e7\u00f5es Push para o seu Delivery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1547\" src=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/como-enviar-push-notification-pizzaria.png\" alt=\"como-enviar-push-notification-pizzaria\" width=\"810\" height=\"420\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/como-enviar-push-notification-pizzaria.png 810w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/como-enviar-push-notification-pizzaria-300x156.png 300w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/como-enviar-push-notification-pizzaria-768x398.png 768w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/como-enviar-push-notification-pizzaria-375x195.png 375w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/p>\n<p>As Notifica\u00e7\u00f5es Push abrem um novo canal para impactar o seu p\u00fablico. Isso porque com elas, seu delivery pode enviar ofertas e conte\u00fados para os visitantes do seu site, independente do aparelho em que estejam conectados \u2013 seja pelo celular, tablet ou desktop.<\/p>\n<p>Al\u00e9m do envio de <a href=\"https:\/\/expressodelivery.com.br\/blog\/ideias-de-promocoes-para-pizzarias-e-lanchonetes\/\">promo\u00e7\u00f5es<\/a> e comunicados, o seu delivery tamb\u00e9m pode gerar valor para o cliente com notifica\u00e7\u00f5es autom\u00e1ticas.<\/p>\n<p>Com o Expresso Delivery, por exemplo, os clientes recebem Notifica\u00e7\u00f5es Push a cada atualiza\u00e7\u00e3o no status do pedido. Evitando assim liga\u00e7\u00f5es desnecess\u00e1rias sobre a situa\u00e7\u00e3o do pedido e fornecendo mais comodidade para o cliente.<\/p>\n<h2 class=\"western\"><span class=\"ez-toc-section\" id=\"Regras_de_Ouro_das_Notificacoes_Push\"><\/span>Regras de Ouro das Notifica\u00e7\u00f5es Push<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1548\" src=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/regras-envio-push-notification.png\" alt=\"dicas para enviar notifica\u00e7\u00f5es push para clientes\" width=\"810\" height=\"420\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/regras-envio-push-notification.png 810w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/regras-envio-push-notification-300x156.png 300w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/regras-envio-push-notification-768x398.png 768w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/regras-envio-push-notification-375x195.png 375w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/p>\n<p>Como trata-se de um canal de comunica\u00e7\u00e3o muito poderoso existem alguns cuidados para que seja utilizado com sabedoria e n\u00e3o acabe gerando insatisfa\u00e7\u00e3o e<a href=\"https:\/\/expressodelivery.com.br\/blog\/como-evitar-reclamacoes-de-clientes-pizzaria\/\"> reclama\u00e7\u00f5es por parte dos clientes<\/a>. Confira:<\/p>\n<h3 class=\"western\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Capriche_na_mensagem_e_deixe_pessoal\"><\/span>1 \u2013 Capriche na mensagem e deixe pessoal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A primeira regra \u00e9 enviar mensagens interessantes que despertem o interesse do seu cliente. Para isso use a imagina\u00e7\u00e3o para criar t\u00edtulos chamativos e descontra\u00eddos.<\/p>\n<p>Ao escrever o texto para a sua <i>push notification<\/i> pense como se voc\u00ea estive escrevendo uma mensagem de WhatsApp\/SMS para um amigo, isso far\u00e1 com que a mensagem fique com um toque mais pessoal.<\/p>\n<p><b>Seja espec\u00edfico e aposte no bom humor,<\/b> evite mensagens gen\u00e9ricas como<\/p>\n<blockquote>\n<p>\u201cAs Melhores Promo\u00e7\u00f5es \u2013 Confira!\u201d<\/p>\n<\/blockquote>\n<p>ou<\/p>\n<blockquote>\n<p>\u201cHoje tem promo\u00e7\u00e3o. Confira!\u201d<\/p>\n<\/blockquote>\n<p>Um pouquinho de bom humor e a taxa de cliques pode aumentar consideravelmente, por exemplo:<\/p>\n<blockquote>\n<p>\u201cAlgu\u00e9m disse PIZZA!? Hoje a entrega \u00e9 gr\u00e1tis \ud83d\ude09 \u201d<\/p>\n<\/blockquote>\n<h3 class=\"western\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Cuidado_com_a_frequencia_de_envios\"><\/span>2 \u2013 Cuidado com a frequ\u00eancia de envios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u00e3o congestione esse canal com um caminh\u00e3o de mensagens no celular do cliente.<\/p>\n<p>Priorize quais s\u00e3o as mensagens mais importantes e n\u00e3o envie notifica\u00e7\u00f5es todos os dias ou mais de uma vez por dia.<\/p>\n<p><b>Muitas notifica\u00e7\u00f5es podem irritar o cliente <\/b>e fazer com que ele exclua o seu app ou bloqueie as notifica\u00e7\u00f5es do seu site. Deixando assim de receber qualquer notifica\u00e7\u00e3o que voc\u00ea envie, inclusive as atualiza\u00e7\u00f5es autom\u00e1ticas de acompanhamento do pedido.<\/p>\n<p>Al\u00e9m da frequ\u00eancia de envios tamb\u00e9m \u00e9 importante tomar cuidado para <b>n\u00e3o enviar mensagens repetitivas<\/b>.<\/p>\n<p>Receber a mesma notifica\u00e7\u00e3o toda semana n\u00e3o \u00e9 legal, seja criativo e crie varia\u00e7\u00f5es das mensagens.<\/p>\n<h3 class=\"western\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Horarios\"><\/span>3 \u2013 Hor\u00e1rios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mesmo que o seu delivery atenda somente \u00e0 noite, \u00e9 interessante testar quais s\u00e3o os melhores hor\u00e1rios para o envio das notifica\u00e7\u00f5es.<\/p>\n<p>Evite enviar uma mensagem logo de manh\u00e3zinha ou muito tarde da noite.<\/p>\n<h3 class=\"western\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Imagem\"><\/span>4 \u2013 Imagem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1551\" src=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/inter_notification.png\" alt=\"exemplo push notification com imagem\" width=\"600\" height=\"667\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/inter_notification.png 600w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2018\/10\/inter_notification-270x300.png 270w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Nem todos smartphones exibem a imagem grande no corpo da notifica\u00e7\u00e3o, mas no Android \u00e9 poss\u00edvel enviar uma foto no corpo da notifica\u00e7\u00e3o.<\/p>\n<p><strong>O tamanho recomendado para essa imagem \u00e9 de 512 x 256px.<\/strong><\/p>\n<p>Como o tamanho do texto exibido \u00e9 bem limitado, use a imagem para chamar a aten\u00e7\u00e3o do cliente. Afinal, uma imagem vale mais que mil palavras.<\/p>\n<h2 class=\"western\"><span class=\"ez-toc-section\" id=\"Push_Notification_no_Expresso_Delivery\"><\/span>Push Notification no Expresso Delivery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Com o <a href=\"https:\/\/expressodelivery.com.br\/\">sistema Expresso Delivery<\/a> o seu delivery pode enviar notifica\u00e7\u00f5es push diretamente pelo painel administrativo, sem nenhum custo adicional.<\/p>\n<p>Inclusive com a op\u00e7\u00e3o de agendar um dia e hor\u00e1rio para o envio autom\u00e1tico das mensagens.<\/p>\n<p>Se voc\u00ea ainda n\u00e3o \u00e9 cliente Expresso Delivery, clique no banner abaixo para conhecer melhor.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/materiais.expressodelivery.com.br\/ebook-21-ideias-promocoes-pizzaria\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"218\" src=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2023\/10\/banner_ebook_promos_pizza.png\" alt=\"\" class=\"wp-image-2261\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2023\/10\/banner_ebook_promos_pizza.png 600w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2023\/10\/banner_ebook_promos_pizza-300x109.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>O envio de notifica\u00e7\u00f5es push \u00e9 uma arma poderosa para o arsenal de marketing do seu delivery, e quando usada de maneira eficiente pode trazer grandes resultados na fideliza\u00e7\u00e3o de clientes. Pizzarias e lanchonetes tentaram implementar essa ferramenta no passado, mas a grande barreira era a instala\u00e7\u00e3o do aplicativo por parte dos clientes. Hoje com [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[20,21,73,72],"class_list":["post-1545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-para-restaurantes","tag-marketing-digital","tag-marketing-para-pizzarias","tag-notificacao-push","tag-push-notification"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Notifica\u00e7\u00f5es Push: Aumente as Vendas do seu Delivery<\/title>\n<meta name=\"description\" content=\"O que \u00e9 e como usar Notifica\u00e7\u00f5es Push (push notifications) para aumentar as vendas do seu delivery. 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