{"id":1244,"date":"2017-05-04T08:56:49","date_gmt":"2017-05-04T11:56:49","guid":{"rendered":"http:\/\/expressodelivery.com.br\/blog\/?p=1244"},"modified":"2023-12-14T10:15:13","modified_gmt":"2023-12-14T13:15:13","slug":"destacar-pizzaria-da-concorrencia","status":"publish","type":"post","link":"https:\/\/expressodelivery.com.br\/blog\/destacar-pizzaria-da-concorrencia\/","title":{"rendered":"5 Dicas para Diferenciar a sua Pizzaria da Concorr\u00eancia"},"content":{"rendered":"Como vimos <a href=\"http:\/\/expressodelivery.com.br\/blog\/como-aumentar-as-vendas-da-sua-pizzaria-em-plena-crise\/\">neste artigo<\/a> o mercado de pizzarias \u00e9 muito promissor no Brasil e muita gente quer uma fatia desse mercado, o que aumenta cada vez mais a concorr\u00eancia.\n\nEm um mercado t\u00e3o concorrido <strong>como voc\u00ea pode inovar e diferenciar a sua pizzaria<\/strong>?\n\nConfira 5 dicas para n\u00e3o ser &#8220;apenas mais uma&#8221; pizzaria e fazer com que os seus clientes lembrem de voc\u00ea.\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado deste Artigo<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/expressodelivery.com.br\/blog\/destacar-pizzaria-da-concorrencia\/#1_%E2%80%93_Crie_uma_Identidade_Visual_Original\" >1 &#8211;\u00a0 Crie uma Identidade Visual Original<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/expressodelivery.com.br\/blog\/destacar-pizzaria-da-concorrencia\/#2_%E2%80%93_Pizzaria_Tematica\" >2 \u2013 Pizzaria Tem\u00e1tica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/expressodelivery.com.br\/blog\/destacar-pizzaria-da-concorrencia\/#3_%E2%80%93_Ofereca_Produtos_Diferentes\" >3 \u2013 Ofere\u00e7a Produtos Diferentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/expressodelivery.com.br\/blog\/destacar-pizzaria-da-concorrencia\/#4_%E2%80%93_Posicionamento_no_Mercado\" >4 \u2013 Posicionamento no Mercado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/expressodelivery.com.br\/blog\/destacar-pizzaria-da-concorrencia\/#5_%E2%80%93_Promocoes\" >5 \u2013 Promo\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/expressodelivery.com.br\/blog\/destacar-pizzaria-da-concorrencia\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Crie_uma_Identidade_Visual_Original\"><\/span>1 &#8211;\u00a0 Crie uma Identidade Visual Original<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_1247\" style=\"width: 820px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1247\" class=\"size-full wp-image-1247\" src=\"http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/logo-pizzaria.jpg\" alt=\"logo-pizzaria\" width=\"810\" height=\"420\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/logo-pizzaria.jpg 810w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/logo-pizzaria-300x156.jpg 300w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/logo-pizzaria-768x398.jpg 768w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/logo-pizzaria-375x195.jpg 375w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><p id=\"caption-attachment-1247\" class=\"wp-caption-text\">https:\/\/www.behance.net\/gallery\/37430763\/Don-Frolini-pizza-delivery<\/p><\/div>\n\n\u201cIdentidade visual \u00e9 o conjunto de elementos formais que representa visualmente, e de forma sistematizada, um nome, ideia, produto, empresa, institui\u00e7\u00e3o ou servi\u00e7o.\u201d \u2013 <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Identidade_visual\">Wikip\u00e9dia<\/a>.\n\nNo caso da sua pizzaria seria:\n<ul>\n \t<li>Logo<\/li>\n \t<li>Card\u00e1pio<\/li>\n \t<li>Embalagens<\/li>\n \t<li>Panfletos<\/li>\n \t<li>Imagens para Facebook<\/li>\n<\/ul>\nA sua identidade visual ser\u00e1 a sua marca, grande respons\u00e1vel para o cliente conseguir se lembrar da sua pizzaria.\n\nN\u00e3o \u00e9 raro encontrarmos pizzarias com praticamente o mesmo logo e com aquele card\u00e1pio padr\u00e3o, com uma foto de pizza encontrada no Google de fundo e a lista de sabores e pre\u00e7os.\n\nSe voc\u00ea fizer um trabalho de panfletagem entregando 20 mil card\u00e1pios desse tipo, quantas pessoas lembrariam o nome da pizzaria no dia seguinte? Elas se lembrariam da pizzaria ao ver novamente o logo em outro lugar?\n\n<div id=\"attachment_1249\" style=\"width: 820px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1249\" class=\"size-full wp-image-1249\" src=\"http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/cardapio-pizza-creck.jpg\" alt=\"cardapio-pizza-creck\" width=\"810\" height=\"420\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/cardapio-pizza-creck.jpg 810w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/cardapio-pizza-creck-300x156.jpg 300w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/cardapio-pizza-creck-768x398.jpg 768w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/cardapio-pizza-creck-375x195.jpg 375w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><p id=\"caption-attachment-1249\" class=\"wp-caption-text\">https:\/\/www.behance.net\/gallery\/50897905\/PEOart-Branding-Pizza-Crek<\/p><\/div>\n\n<strong>Voc\u00ea deve criar uma identidade visual (logo, card\u00e1pio, embalagens, etc.) original para se destacar da concorr\u00eancia<\/strong>.\n\nMesmo que voc\u00ea n\u00e3o tenha condi\u00e7\u00f5es de contratar os servi\u00e7os de uma ag\u00eancia de publicidade para o servi\u00e7o, gra\u00e7as \u00e0 internet voc\u00ea possui diversas alternativas.\n\nExistem sites onde voc\u00ea pode contratar profissionais freelancers para fazer o servi\u00e7o \u00e0 um custo acess\u00edvel, segue a lista de alguns:\n<ul>\n \t<li><a href=\"http:\/\/www.wedologos.com.br\/\">http:\/\/www.wedologos.com.br\/<\/a><\/li>\n \t<li><a href=\"https:\/\/www.fiverr.com\">https:\/\/www.fiverr.com<\/a><\/li>\n \t<li><a href=\"https:\/\/www.freelancer.com\/\">https:\/\/www.freelancer.com\/<\/a><\/li>\n \t<li><a href=\"https:\/\/www.99freelas.com.br\/\">https:\/\/www.99freelas.com.br\/<\/a><\/li>\n<\/ul>\nA maioria fornece garantias de recebimento do servi\u00e7o, voc\u00ea pode contratar sem medo se n\u00e3o receber o material o site devolve o seu dinheiro.\n\n<strong>Uma dica \u00e9 fazer todo o seu material com o mesmo designer<\/strong>, fazendo logo, card\u00e1pio, panfletos e embalagens tudo no mesmo pacote. Assim todos os materiais ficar\u00e3o padronizados seguindo o mesmo estilo, al\u00e9m de ficar mais barato.\n<h2><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Pizzaria_Tematica\"><\/span>2 \u2013 Pizzaria Tem\u00e1tica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1250\" src=\"http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/pizzaria-tematica.jpg\" alt=\"pizzaria-tematica\" width=\"810\" height=\"420\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/pizzaria-tematica.jpg 810w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/pizzaria-tematica-300x156.jpg 300w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/pizzaria-tematica-768x398.jpg 768w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/pizzaria-tematica-375x195.jpg 375w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/>\n\nOutra forma de diferenciar a sua pizzaria da concorr\u00eancia \u00e9 fazendo uma pizzaria tem\u00e1tica.\n\nVoc\u00ea pode usar a sua imagina\u00e7\u00e3o e fazer uma pizzaria com card\u00e1pio tem\u00e1tico, como por exemplo uma pizzaria medieval, rock and roll, liga da justi\u00e7a, etc.\n\nO importante \u00e9 seguir essa tem\u00e1tica na sua identidade visual e em toda comunica\u00e7\u00e3o de marketing.\n\nSegue um exemplo da Pizza Rock:\n\n<div id=\"attachment_1252\" style=\"width: 586px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1252\" class=\"size-full wp-image-1252\" src=\"http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/logo-pizza-rock.jpg\" alt=\"logo-pizza-rock\" width=\"576\" height=\"576\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/logo-pizza-rock.jpg 576w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/logo-pizza-rock-150x150.jpg 150w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/logo-pizza-rock-300x300.jpg 300w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><p id=\"caption-attachment-1252\" class=\"wp-caption-text\">https:\/\/www.facebook.com\/pg\/deliverypizzarock\/<\/p><\/div>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1253\" src=\"http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/cardapio-rock.jpg\" alt=\"cardapio-rock\" width=\"960\" height=\"670\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/cardapio-rock.jpg 960w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/cardapio-rock-300x209.jpg 300w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/cardapio-rock-768x536.jpg 768w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/cardapio-rock-810x565.jpg 810w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/cardapio-rock-145x100.jpg 145w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n\n<div id=\"attachment_1251\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1251\" class=\"size-full wp-image-1251\" src=\"http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/promocao-rock.png\" alt=\"https:\/\/www.facebook.com\/pg\/deliverypizzarock\/\" width=\"800\" height=\"800\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/promocao-rock.png 800w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/promocao-rock-150x150.png 150w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/promocao-rock-300x300.png 300w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/promocao-rock-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-1251\" class=\"wp-caption-text\">https:\/\/www.facebook.com\/pg\/deliverypizzarock\/<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Ofereca_Produtos_Diferentes\"><\/span>3 \u2013 Ofere\u00e7a Produtos Diferentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\nOferecer pratos diferentes pode ser um divisor de \u00e1guas para que seus clientes lembrem de voc\u00ea.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1255\" src=\"http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/diferentes-tipos-de-pizzas.jpg\" alt=\"diferentes-tipos-de-pizzas\" width=\"810\" height=\"420\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/diferentes-tipos-de-pizzas.jpg 810w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/diferentes-tipos-de-pizzas-300x156.jpg 300w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/diferentes-tipos-de-pizzas-768x398.jpg 768w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/diferentes-tipos-de-pizzas-375x195.jpg 375w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/>\n\nPode ser um tipo de borda diferente, pizza no cone, pizza creck, pizza quadrada, pizza em fatias, algum novo sabor, etc.\n\nPesquise o card\u00e1pio da concorr\u00eancia e veja o que eles n\u00e3o oferecem na sua cidade.\n\nMuitas vezes esses produtos podem n\u00e3o ser os mais lucrativos, mas podem ser um diferencial para atrair os clientes.\n\nPara que esse diferencial funcione voc\u00ea deve divulg\u00e1-lo e destac\u00e1-lo no seu card\u00e1pio, panfletos e etc.\n<h2><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Posicionamento_no_Mercado\"><\/span>4 \u2013 Posicionamento no Mercado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1257\" src=\"http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/Posicionamento-no-Mercado.jpg\" alt=\"posicionamento-de-mercado\" width=\"600\" height=\"289\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/Posicionamento-no-Mercado.jpg 600w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/Posicionamento-no-Mercado-300x145.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n\nComo voc\u00ea deseja ser lembrado pelo seus clientes? Como a pizzaria mais barata da cidade, pizzaria premium, a pizzaria mais r\u00e1pida da cidade?\n\n\u00c9 importante decidir com cuidado o posicionamento que voc\u00ea deseja ter no mercado, pois isso influenciar\u00e1 em praticamente todas as decis\u00f5es como qualidade, custo, margem de lucro, estrutura, atendimento e etc. Al\u00e9m de definir qual p\u00fablico ser\u00e1 o seu cliente ideal.\n\nFa\u00e7a uma pesquisa de mercado e veja qual posi\u00e7\u00e3o est\u00e1 vaga na sua cidade.\n\nCriar um slogan pode ajudar muito a difundir esse posicionamento.\n<h2><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Promocoes\"><\/span>5 \u2013 Promo\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1256\" src=\"http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/promocoes.png\" alt=\"promocoes\" width=\"810\" height=\"420\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/promocoes.png 810w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/promocoes-300x156.png 300w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/promocoes-768x398.png 768w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/05\/promocoes-375x195.png 375w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/>\n\nAs promo\u00e7\u00f5es possuem um poder incr\u00edvel, mas al\u00e9m de atrair clientes elas tamb\u00e9m podem se tornar uma \u201cmarca registrada\u201d da sua pizzaria.\n\nSe voc\u00ea fizer um combo ou promo\u00e7\u00e3o bem atrativo em determinado dia da semana e a aceita\u00e7\u00e3o por parte dos seus clientes for alta, provavelmente eles ir\u00e3o lembrar da sua pizzaria por causa dessa promo\u00e7\u00e3o.\n\n<span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/expressodelivery.com.br\/blog\/ideias-de-promocoes-para-pizzarias-e-lanchonetes\/\"><strong>&gt; Leia tamb\u00e9m: Ideias de Promo\u00e7\u00f5es para Pizzarias<\/strong><\/a><\/span>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\nSe voc\u00ea est\u00e1 planejando abrir uma pizzaria \u00e9 muito f\u00e1cil aplicar essas dicas, mas mesmo que voc\u00ea j\u00e1 tenha uma pizzaria em opera\u00e7\u00e3o pode aplicar algumas delas e se diferenciar da concorr\u00eancia.\n\nTem alguma ideia diferente? Conte pra gente nos coment\u00e1rios! \ud83d\ude42\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/materiais.expressodelivery.com.br\/ebook-21-ideias-promocoes-pizzaria\" target=\"_blank\" rel=\"noreferrer noopener\" data-wplink-edit=\"true\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"218\" class=\"wp-image-2261\" src=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2023\/10\/banner_ebook_promos_pizza.png\" alt=\"\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2023\/10\/banner_ebook_promos_pizza.png 600w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2023\/10\/banner_ebook_promos_pizza-300x109.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Como vimos neste artigo o mercado de pizzarias \u00e9 muito promissor no Brasil e muita gente quer uma fatia desse mercado, o que aumenta cada vez mais a concorr\u00eancia. Em um mercado t\u00e3o concorrido como voc\u00ea pode inovar e diferenciar a sua pizzaria? Confira 5 dicas para n\u00e3o ser &#8220;apenas mais uma&#8221; pizzaria e fazer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,4],"tags":[55,20,21,60],"class_list":["post-1244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-para-restaurantes","category-como-montar-pizzaria","tag-concorrencia","tag-marketing-digital","tag-marketing-para-pizzarias","tag-pizzaria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Dicas para Diferenciar a sua Pizzaria da Concorr\u00eancia | Blog Expresso Delivery<\/title>\n<meta name=\"description\" content=\"5 Dicas para voc\u00ea inovar e diferenciar a sua pizzaria da concorr\u00eancia. 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