{"id":1179,"date":"2017-03-17T15:01:43","date_gmt":"2017-03-17T18:01:43","guid":{"rendered":"http:\/\/expressodelivery.com.br\/blog\/?p=1179"},"modified":"2017-03-23T16:09:40","modified_gmt":"2017-03-23T19:09:40","slug":"aplicativo-ou-site-mobile-para-pizzaria","status":"publish","type":"post","link":"https:\/\/expressodelivery.com.br\/blog\/aplicativo-ou-site-mobile-para-pizzaria\/","title":{"rendered":"Aplicativo ou Site Mobile? Saiba Qual \u00e9 o melhor para a sua Pizzaria"},"content":{"rendered":"<p>Voc\u00ea come\u00e7ou a receber pedidos online na sua pizzaria seja pelo chat do <a href=\"https:\/\/www.facebook.com\/ExpressoDelivery\/\">Facebook<\/a> ou WhatsApp, mas precisa de uma forma mais eficiente para receber os pedidos.<\/p>\n<p>A solu\u00e7\u00e3o seria um <a href=\"http:\/\/expressodelivery.com.br\/\">site<\/a>, mas voc\u00ea sabe que hoje as pessoas usam muito mais o celular do que o computador.<\/p>\n<p style=\"text-align: center;\"><span class=\"mks_dropcap mks_dropcap_rounded\" style=\"font-size: 20px; color: #ffffff; background-color: #1e73be;\">75%* dos acessos nos sites de pizzarias s\u00e3o de smartphones.<\/span>\n<p><em>*M\u00e9dia nacional tirada com base nos clientes da Expresso Delivery.<\/em><\/p>\n<p>Voc\u00ea come\u00e7a a pesquisar um sistema online para a sua pizzaria. Mas existem dezenas de op\u00e7\u00f5es dispon\u00edveis no mercado, algumas oferecem aplicativo outras site + aplicativo e outras site responsivo.<\/p>\n<p>Ent\u00e3o surge a d\u00favida ao escolher uma plataforma para delivery online: <strong>Aplicativo ou Site Mobile\/Responsivo? Qual \u00e9 a melhor op\u00e7\u00e3o para minha pizzaria?<\/strong><\/p>\n<p>Para lhe ajudar a entender melhor, vamos listar as principais diferen\u00e7as entre essas solu\u00e7\u00f5es.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado deste Artigo<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/expressodelivery.com.br\/blog\/aplicativo-ou-site-mobile-para-pizzaria\/#Aplicativo_para_pizzaria_%E2%80%93_Vantagens_e_Desvantagens\" >Aplicativo para pizzaria \u2013 Vantagens e Desvantagens<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/expressodelivery.com.br\/blog\/aplicativo-ou-site-mobile-para-pizzaria\/#Vantagens_do_Aplicativo\" >Vantagens do Aplicativo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/expressodelivery.com.br\/blog\/aplicativo-ou-site-mobile-para-pizzaria\/#Desvantagens_do_Aplicativo\" >Desvantagens do Aplicativo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/expressodelivery.com.br\/blog\/aplicativo-ou-site-mobile-para-pizzaria\/#Site_Mobile_ou_Responsivo\" >Site Mobile ou Responsivo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/expressodelivery.com.br\/blog\/aplicativo-ou-site-mobile-para-pizzaria\/#Vantagens_do_Site_Mobile_Responsivo\" >Vantagens do Site Mobile \/ Responsivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/expressodelivery.com.br\/blog\/aplicativo-ou-site-mobile-para-pizzaria\/#Desvantagens_do_Site_Mobile_Responsivo\" >Desvantagens do Site Mobile \/ Responsivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/expressodelivery.com.br\/blog\/aplicativo-ou-site-mobile-para-pizzaria\/#Na_pratica\" >Na pr\u00e1tica<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/expressodelivery.com.br\/blog\/aplicativo-ou-site-mobile-para-pizzaria\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Aplicativo_para_pizzaria_%E2%80%93_Vantagens_e_Desvantagens\"><\/span><strong>Aplicativo para pizzaria \u2013 Vantagens e Desvantagens<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1186\" src=\"http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/03\/aplicativo-delivery-online.jpg\" alt=\"aplicativo-delivery-online\" width=\"600\" height=\"311\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/03\/aplicativo-delivery-online.jpg 600w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/03\/aplicativo-delivery-online-300x156.jpg 300w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/03\/aplicativo-delivery-online-375x195.jpg 375w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>O aplicativo \u00e9 um programa que voc\u00ea instala no seu smartphone, assim como o Facebook ou o WhatsApp.<\/p>\n<p>O seu cliente teria que acessar algum link ou acessar a Play Store e pesquisar pelo nome da sua pizzaria para fazer a instala\u00e7\u00e3o do aplicativo para fazer o pedido.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vantagens_do_Aplicativo\"><\/span>Vantagens do Aplicativo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Cria um atalho automaticamente no menu de aplicativos do smartphone do seu cliente.<\/li>\n<li>Possibilita o envio de push notifications* com promo\u00e7\u00f5es.<\/li>\n<\/ul>\n<p>*push notifications s\u00e3o aquelas notifica\u00e7\u00f5es que os aplicativos enviam para o seu celular, como quando voc\u00ea recebe uma mensagem no WhatsApp, por exemplo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Desvantagens_do_Aplicativo\"><\/span>Desvantagens do Aplicativo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Uma barreira a mais para o seu cliente fazer o primeiro pedido. Ele tem que instalar o aplicativo antes de ver o card\u00e1pio e fazer o pedido.<\/li>\n<li>Ocupa espa\u00e7o no smartphone do seu cliente.<\/li>\n<li>Dificuldade no marketing: Seus an\u00fancios devem convencer o cliente a baixar o aplicativo, e geralmente \u00e9 mais dif\u00edcil de se explicar como fazer.<\/li>\n<li>Alto custo para desenvolvimento<\/li>\n<li>Necessidade de fornecer um aplicativo para cada plataforma: Android, iOS, Windows Phone, Black Berry, etc.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Site_Mobile_ou_Responsivo\"><\/span><strong>Site Mobile ou Responsivo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_1187\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1187\" class=\"wp-image-1187 size-full\" src=\"http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/03\/site-para-pizzaria-delivery-online.jpg\" alt=\"site-para-pizzaria-delivery-online\" width=\"600\" height=\"311\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/03\/site-para-pizzaria-delivery-online.jpg 600w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/03\/site-para-pizzaria-delivery-online-300x156.jpg 300w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2017\/03\/site-para-pizzaria-delivery-online-375x195.jpg 375w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-1187\" class=\"wp-caption-text\">Sistema Expresso Delivery<\/p><\/div>\n<p>O termo <strong>site responsivo<\/strong>\u00a0ficou popular depois da onda dos smartphones, significa que o site se adapta ao tamanho da tela do dispositivo que est\u00e1 sendo acessado.<\/p>\n<p>Ou seja, acessando o mesmo site de uma televis\u00e3o, notebook, tablet ou smartphone ele vai se adaptar para a melhor navega\u00e7\u00e3o poss\u00edvel.<\/p>\n<p>E o <strong>site mobile<\/strong>?<\/p>\n<p>Funciona como o site responsivo, mas ao inv\u00e9s da mesma vers\u00e3o do site se adaptar ao tamanho da tela \u00e9 exibido uma vers\u00e3o do site espec\u00edfica para computadores e outra espec\u00edfica para smartphones e tablet\u2019s.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vantagens_do_Site_Mobile_Responsivo\"><\/span>Vantagens do Site Mobile \/ Responsivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Fornece a mesma experi\u00eancia do aplicativo, mas sem a necessidade de instala\u00e7\u00e3o por parte do seu cliente.<\/li>\n<li>Uma barreira a menos para o seu cliente fazer o pedido. Ele n\u00e3o precisa fazer nenhuma instala\u00e7\u00e3o, basta acessar o endere\u00e7o do site da sua pizzaria, seja digitando ou clicando em algum link (Google, Facebook, an\u00fancios, etc.)<\/li>\n<li>N\u00e3o ocupa espa\u00e7o no smartphone do cliente.<\/li>\n<li>Facilidade para divulga\u00e7\u00e3o: Basta divulgar o site da sua pizzaria.<\/li>\n<li>Acess\u00edvel por todos os smartphones, independente do sistema operacional (Android, iOS, Windows Phone, etc.)<\/li>\n<li>Praticidade para atualiza\u00e7\u00e3o<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Desvantagens_do_Site_Mobile_Responsivo\"><\/span>Desvantagens do Site Mobile \/ Responsivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>N\u00e3o cria o atalho autom\u00e1tico do seu site no smartphone do seu cliente. Mas fornece a possibilidade do cliente pode salvar no favoritos ou fixar na tela inicial manualmente.<\/li>\n<li>N\u00e3o envia push notifications<\/li>\n<li>Por n\u00e3o ser um aplicativo instalado ele possui algumas limita\u00e7\u00f5es t\u00e9cnicas como o uso de geolocaliza\u00e7\u00e3o, login com redes\u00a0sociais, integra\u00e7\u00e3o com outros aplicativos e etc.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Na_pratica\"><\/span>Na pr\u00e1tica<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Se voc\u00ea quer ver um site mobile na pr\u00e1tica, acesse o nosso site <a href=\"http:\/\/www.ExpressoDelivery.com.br\">www.ExpressoDelivery.com.br<\/a> e veja como funciona o site dos nossos clientes no computador e no smartphone.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span><strong>Conclus\u00e3o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como vimos as duas op\u00e7\u00f5es possuem pr\u00f3s e contras.<\/p>\n<p>Em um mundo perfeito o ideal seria ter os dois, mas como na realidade nem sempre \u00e9 assim que funciona&#8230; recomendamos iniciar com o site mobile, e posteriormente adquirir um aplicativo integrado para envio de promo\u00e7\u00f5es.<\/p>\n<p><a href=\"http:\/\/expressodelivery.com.br\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1195\" src=\"http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2016\/12\/expresso-delivery-aplicativo-para-pizzaria.png\" alt=\"expresso-delivery-aplicativo-para-pizzaria\" width=\"600\" height=\"200\" srcset=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2016\/12\/expresso-delivery-aplicativo-para-pizzaria.png 600w, https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2016\/12\/expresso-delivery-aplicativo-para-pizzaria-300x100.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea come\u00e7ou a receber pedidos online na sua pizzaria seja pelo chat do Facebook ou WhatsApp, mas precisa de uma forma mais eficiente para receber os pedidos. A solu\u00e7\u00e3o seria um site, mas voc\u00ea sabe que hoje as pessoas usam muito mais o celular do que o computador. *M\u00e9dia nacional tirada com base nos clientes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[50,27],"class_list":["post-1179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-para-restaurantes","tag-aplicativo","tag-site-para-pizzaria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aplicativo ou Site Mobile? 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