{"id":611,"date":"2016-01-21T10:25:17","date_gmt":"2016-01-21T12:25:17","guid":{"rendered":"http:\/\/expressodelivery.com.br\/blog\/?p=509"},"modified":"2023-03-01T10:11:05","modified_gmt":"2023-03-01T13:11:05","slug":"engenharia-de-cardapio-para-pizzarias","status":"publish","type":"post","link":"http:\/\/expressodelivery.com.br\/blog\/engenharia-de-cardapio-para-pizzarias\/","title":{"rendered":"Engenharia de Card\u00e1pio para Pizzarias"},"content":{"rendered":"\n<p>Voc\u00ea sabia que \u00e9 poss\u00edvel <a href=\"http:\/\/expressodelivery.com.br\/blog\/como-aumentar-as-vendas-da-sua-pizzaria-em-plena-crise\/\">aumentar o lucro da sua pizzaria<\/a>&nbsp;com o mesmo card\u00e1pio?<\/p>\n\n\n\n<p>Apenas mudando a forma como voc\u00ea apresenta os sabores em seu card\u00e1pio voc\u00ea pode &#8220;influenciar&#8221; seus clientes e maximizar os seus lucros.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Engenharia de Card\u00e1pio - Lucre at\u00e9 15% mais!\" width=\"810\" height=\"456\" src=\"https:\/\/www.youtube.com\/embed\/Q0q5zUrssrk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Engenharia de Card\u00e1pio para Pizzarias<\/h3>\n\n\n\n<p>Engenharia de card\u00e1pio nada mais \u00e9 do que a estrutura que voc\u00ea monta seu card\u00e1pio fazendo com que seus sabores mais lucrativos chamem mais aten\u00e7\u00e3o, levando seus clientes a optar por eles, consequentemente aumentando o lucro.<\/p>\n\n\n\n<p>Podemos dividir os itens do seu card\u00e1pio em 4 categorias:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Estrelas:<\/strong> S\u00e3o os sabores que possuem maior margem de lucro&nbsp;e vendem bem.<\/li>\n\n\n\n<li><strong>Burros de carga:<\/strong> S\u00e3o os sabores que vendem muito, mas o lucro n\u00e3o \u00e9 t\u00e3o bom assim.<\/li>\n\n\n\n<li><strong>Quebra-cabe\u00e7as:<\/strong> S\u00e3o aqueles sabores que o lucro \u00e9 muito bom, mas vendem raramente.<\/li>\n\n\n\n<li><strong>Cachorros:<\/strong> Esses s\u00e3o os sabores com margem de lucro baixa e raramente s\u00e3o pedidos. Pode se at\u00e9 pensar em elimin\u00e1-los&nbsp;do seu card\u00e1pio ou substitu\u00ed-los por novos sabores.<\/li>\n<\/ol>\n\n\n\n<p>Agora que sabemos como qualificar os itens&nbsp;do card\u00e1pio vamos ver como tratar cada tipo deles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os <strong>Sabores\u00a0Estrelas<\/strong> devem ter lugar privilegiado no card\u00e1pio. <p>Para destacar as \u201cestrelas\u201d, procure adicionar uma descri\u00e7\u00e3o da pizza, uma boa ideia \u00e9 colocar uma estrelinha ao lado do nome ou acrescentar frases como \u201csugest\u00e3o do chef\u201d ou \u201cespecialidade da casa\u201d. Utilize fotos nos Sabores Estrelas, os clientes gostam de ver o que est\u00e3o comprando, e uma foto bonita e de qualidade desperta desejo de consumo.<\/p><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Com os <strong>Burros de Carga<\/strong>&nbsp;voc\u00ea deve estudar possibilidades de amentar a margem de lucro desse item.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os <strong>Quebra-cabe\u00e7as<\/strong> s\u00e3o excelentes para entrarem em promo\u00e7\u00f5es como&nbsp;combos, em conjunto com <strong>Burros de Carga<\/strong>, elevando assim o seu ticket m\u00e9dio.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Itens <strong>Cachorros<\/strong> precisam ser substitu\u00eddos, retirados do card\u00e1pio ou melhorados em termos de custo e vendas!<\/li>\n<\/ul>\n\n\n\n<p>Procure n\u00e3o exagerar na quantidade de coisas destacadas em seu card\u00e1pio! Lembre-se de que quanto mais destaques, menos efeito eles t\u00eam e mais polu\u00eddo fica o menu.<\/p>\n\n\n\n<p>A pr\u00e1tica leva \u00e0 perfei\u00e7\u00e3o: ent\u00e3o fa\u00e7a diferentes testes para encontrar a&nbsp;melhor maneira de aumentar seu lucro sem precisar aumentar os pre\u00e7os ou a quantidade de pedidos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea sabia que \u00e9 poss\u00edvel aumentar o lucro da sua pizzaria&nbsp;com o mesmo card\u00e1pio? Apenas mudando a forma como voc\u00ea apresenta os sabores em seu card\u00e1pio voc\u00ea pode &#8220;influenciar&#8221; seus clientes e maximizar os seus lucros. Engenharia de Card\u00e1pio para Pizzarias Engenharia de card\u00e1pio nada mais \u00e9 do que a estrutura que voc\u00ea monta seu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[7,12],"class_list":["post-611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-de-restaurantes","tag-cardapio","tag-engenharia-de-cardapio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Engenharia de Card\u00e1pio para Pizzarias | Blog Expresso Delivery<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabia que \u00e9 poss\u00edvel aumentar o lucro da sua pizzaria com o mesmo card\u00e1pio? 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