{"id":3027,"date":"2026-04-13T10:56:39","date_gmt":"2026-04-13T13:56:39","guid":{"rendered":"https:\/\/expressodelivery.com.br\/blog\/?p=3027"},"modified":"2026-04-13T10:56:42","modified_gmt":"2026-04-13T13:56:42","slug":"reduzir-custos-delivery","status":"publish","type":"post","link":"http:\/\/expressodelivery.com.br\/blog\/reduzir-custos-delivery\/","title":{"rendered":"Pare de Jogar Dinheiro Fora no Delivery: Como Reduzir Custos com Sach\u00eas e Itens Cortesia"},"content":{"rendered":"\n<p>Se voc\u00ea tem um restaurante ou opera\u00e7\u00e3o de delivery, existe uma grande chance de estar literalmente jogando dinheiro no lixo todos os dias e talvez nem tenha percebido ainda.<\/p>\n\n\n\n<p>Itens como sach\u00eas de ketchup e maionese, talheres descart\u00e1veis, salada, etc. s\u00e3o enviados automaticamente para todos os pedidos. <\/p>\n\n\n\n<p><strong>O problema: Boa parte dos clientes n\u00e3o utiliza esses itens e eles acabam sendo descartados.<\/strong><\/p>\n\n\n\n<p>Neste artigo, voc\u00ea vai entender por que isso gera preju\u00edzo silencioso, como calcular o impacto financeiro e como resolver isso com tecnologia usando o sistema Expresso Delivery.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado deste Artigo<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"http:\/\/expressodelivery.com.br\/blog\/reduzir-custos-delivery\/#O_problema_invisivel_que_esta_consumindo_seu_lucro\" >O problema invis\u00edvel que est\u00e1 consumindo seu lucro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"http:\/\/expressodelivery.com.br\/blog\/reduzir-custos-delivery\/#%F0%9F%92%B8_Quanto_voce_pode_estar_perdendo_por_mes\" >\ud83d\udcb8 Quanto voc\u00ea pode estar perdendo por m\u00eas?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"http:\/\/expressodelivery.com.br\/blog\/reduzir-custos-delivery\/#Calculo\" >C\u00e1lculo:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"http:\/\/expressodelivery.com.br\/blog\/reduzir-custos-delivery\/#A_solucao_deixar_o_cliente_escolher\" >A solu\u00e7\u00e3o: deixar o cliente escolher<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"http:\/\/expressodelivery.com.br\/blog\/reduzir-custos-delivery\/#Como_fazer_isso_no_Expresso_Delivery\" >Como fazer isso no Expresso Delivery<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"http:\/\/expressodelivery.com.br\/blog\/reduzir-custos-delivery\/#O_que_voce_pode_fazer\" >O que voc\u00ea pode fazer:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"http:\/\/expressodelivery.com.br\/blog\/reduzir-custos-delivery\/#%F0%9F%92%B0_Monetize_adicionais_e_aumente_seu_ticket_medio\" >\ud83d\udcb0 Monetize adicionais e aumente seu ticket m\u00e9dio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"http:\/\/expressodelivery.com.br\/blog\/reduzir-custos-delivery\/#Beneficios_imediatos_dessa_estrategia\" >Benef\u00edcios imediatos dessa estrat\u00e9gia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"http:\/\/expressodelivery.com.br\/blog\/reduzir-custos-delivery\/#Conclusao_pequenas_mudancas_grandes_resultados\" >Conclus\u00e3o: pequenas mudan\u00e7as, grandes resultados<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_problema_invisivel_que_esta_consumindo_seu_lucro\"><\/span>O problema invis\u00edvel que est\u00e1 consumindo seu lucro<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Enviar itens automaticamente pode parecer um bom atendimento, mas na pr\u00e1tica gera desperd\u00edcio constante.<\/p>\n\n\n\n<p>Muitos clientes n\u00e3o pedem ou n\u00e3o usam esses itens. Os custos se acumulam pedido ap\u00f3s pedido. Voc\u00ea perde <a href=\"https:\/\/expressodelivery.com.br\/blog\/tag\/margem-de-lucro\/\">margem<\/a> sem perceber.<\/p>\n\n\n\n<p>Agora imagine esse cen\u00e1rio repetido todos os dias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%B8_Quanto_voce_pode_estar_perdendo_por_mes\"><\/span>\ud83d\udcb8 Quanto voc\u00ea pode estar perdendo por m\u00eas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vamos a um exemplo mais realista considerando desperd\u00edcio parcial de 30%:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custo por sach\u00ea: R$ 0,25<\/li>\n\n\n\n<li>Quantidade enviada por pedido: 4 sach\u00eas<\/li>\n\n\n\n<li>Total de pedidos mensais: 2.000 pedidos<\/li>\n\n\n\n<li>Percentual descartado: 30%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Calculo\"><\/span>C\u00e1lculo:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total de sach\u00eas enviados no m\u00eas:<\/strong> 4 x 2000 = 8000 sach\u00eas<\/li>\n\n\n\n<li><strong>Sach\u00eas desperdi\u00e7ados:<\/strong> 30% de 8000 = 2400 sach\u00eas<\/li>\n\n\n\n<li><strong>Custo do desperd\u00edcio:<\/strong> 2400 x R$ 0,25 = R$ 600 por m\u00eas<\/li>\n<\/ul>\n\n\n\n<p><strong>Isso representa R$ 7.200 por ano literalmente indo para o lixo.<\/strong><\/p>\n\n\n\n<p>E isso sem considerar outros itens como talheres, guardanapos e embalagens adicionais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_solucao_deixar_o_cliente_escolher\"><\/span>A solu\u00e7\u00e3o: deixar o cliente escolher<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2026\/04\/cardapio-digital-opcionais-2-1024x768.png\" alt=\"cardapio-digital-opcionais-saches\" class=\"wp-image-3063\" srcset=\"http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2026\/04\/cardapio-digital-opcionais-2-1024x768.png 1024w, http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2026\/04\/cardapio-digital-opcionais-2-300x225.png 300w, http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2026\/04\/cardapio-digital-opcionais-2-768x576.png 768w, http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2026\/04\/cardapio-digital-opcionais-2-1536x1152.png 1536w, http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2026\/04\/cardapio-digital-opcionais-2-810x608.png 810w, http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2026\/04\/cardapio-digital-opcionais-2-1140x855.png 1140w, http:\/\/expressodelivery.com.br\/blog\/wp-content\/uploads\/2026\/04\/cardapio-digital-opcionais-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A melhor estrat\u00e9gia \u00e9 simples. <strong>Pare de enviar automaticamente e passe a perguntar no card\u00e1pio digital<\/strong>.<\/p>\n\n\n\n<p>Dessa forma voc\u00ea reduz desperd\u00edcio, d\u00e1 mais controle ao cliente e melhora sua margem de lucro.<\/p>\n\n\n\n<p>Imagine aquele cliente que n\u00e3o gosta de maionese em sach\u00ea. Em todo pedido, ele acaba descartando os dois que voc\u00ea envia.<\/p>\n\n\n\n<p>Ao oferecer a op\u00e7\u00e3o de escolha, ele poderia selecionar apenas ketchup ou at\u00e9 mesmo pedir quatro sach\u00eas, caso prefira. <\/p>\n\n\n\n<p>Ao oferecer a op\u00e7\u00e3o de escolha, voc\u00ea resolve dois problemas de uma vez: reduz o desperd\u00edcio e aumenta a satisfa\u00e7\u00e3o do cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_fazer_isso_no_Expresso_Delivery\"><\/span>Como fazer isso no Expresso Delivery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Na plataforma <a href=\"https:\/\/expressodelivery.com.br\/\">Expresso Delivery<\/a>, voc\u00ea pode configurar isso de forma pr\u00e1tica usando o sistema de composi\u00e7\u00f5es dos produtos.<\/p>\n\n\n\n<p>Com essa funcionalidade, voc\u00ea transforma itens que antes eram enviados automaticamente em escolhas dentro do pedido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_voce_pode_fazer\"><\/span>O que voc\u00ea pode fazer:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Criar uma pergunta no card\u00e1pio digital, como: &#8220;Deseja adicionar sach\u00eas?&#8221;<\/li>\n\n\n\n<li>Definir um limite gratuito, por exemplo: Selecione at\u00e9 4 sach\u00eas<\/li>\n\n\n\n<li>Permitir combina\u00e7\u00f5es personalizadas: O cliente pode escolher 2 ketchup e 2 maionese ou 4 de apenas um tipo ou at\u00e9 n\u00e3o selecionar nenhum<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%B0_Monetize_adicionais_e_aumente_seu_ticket_medio\"><\/span>\ud83d\udcb0 Monetize adicionais e aumente seu <a href=\"https:\/\/expressodelivery.com.br\/blog\/5-dicas-de-como-aumentar-o-ticket-medio-do-seu-restaurante-delivery\/\">ticket m\u00e9dio<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Al\u00e9m de reduzir custos, voc\u00ea tamb\u00e9m pode <strong>gerar receita com adicionais<\/strong> (upsell).<\/p>\n\n\n\n<p>Exemplo pr\u00e1tico:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At\u00e9 4 sach\u00eas gratuitos<\/li>\n\n\n\n<li>Acima disso, cobrar R$ 0,50 por sach\u00ea adicional<\/li>\n<\/ul>\n\n\n\n<p>Se um cliente quiser 8 sach\u00eas, ele paga pelos extras. Isso cria uma nova fonte de <a href=\"https:\/\/expressodelivery.com.br\/blog\/3-alavancas-para-aumentar-o-faturamento-do-seu-restaurante-delivery\/\">faturamento<\/a> e ainda evita desperd\u00edcio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beneficios_imediatos_dessa_estrategia\"><\/span>Benef\u00edcios imediatos dessa estrat\u00e9gia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ao implementar essa simples mudan\u00e7a, voc\u00ea passa a ter ganhos claros:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redu\u00e7\u00e3o de custos operacionais<\/li>\n\n\n\n<li>Menos desperd\u00edcio de insumos<\/li>\n\n\n\n<li>Aumento da lucratividade<\/li>\n\n\n\n<li>Melhor experi\u00eancia para o cliente<\/li>\n\n\n\n<li><a href=\"https:\/\/expressodelivery.com.br\/blog\/gestao-de-restaurantes\/otimizar-operacao-restaurante\/\">Opera\u00e7\u00e3o<\/a> mais sustent\u00e1vel<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao_pequenas_mudancas_grandes_resultados\"><\/span>Conclus\u00e3o: pequenas mudan\u00e7as, grandes resultados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Enviar itens automaticamente pode parecer um detalhe, mas ao longo do tempo representa uma perda significativa de dinheiro.<\/p>\n\n\n\n<p>A boa not\u00edcia \u00e9 que com uma simples configura\u00e7\u00e3o no seu <a href=\"https:\/\/expressodelivery.com.br\/blog\/tag\/cardapio\/\">card\u00e1pio<\/a> digital voc\u00ea transforma desperd\u00edcio em economia e ainda pode gerar lucro adicional.<\/p>\n\n\n\n<p>Se voc\u00ea ainda n\u00e3o aplica isso no seu <a href=\"https:\/\/expressodelivery.com.br\/blog\/tag\/delivery\/\">delivery<\/a>, este \u00e9 o momento ideal para come\u00e7ar.<\/p>\n\n\n\n<p>Na plataforma <a href=\"https:\/\/expressodelivery.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Expresso Delivery<\/a>, esse recurso j\u00e1 est\u00e1 dispon\u00edvel e pronto para uso \ud83d\ude09.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea tem um restaurante ou opera\u00e7\u00e3o de delivery, existe uma grande chance de estar literalmente jogando dinheiro no lixo todos os dias e talvez nem tenha percebido ainda. Itens como sach\u00eas de ketchup e maionese, talheres descart\u00e1veis, salada, etc. s\u00e3o enviados automaticamente para todos os pedidos. O problema: Boa parte dos clientes n\u00e3o utiliza [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[143],"tags":[209,210,86,10,185,211,154,208],"class_list":["post-3027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otimizar-operacao-restaurante","tag-cardapio-digital","tag-condimentos","tag-delivery","tag-delivery-online","tag-faturamento","tag-lucro","tag-margem-de-lucro","tag-prejuizo"],"yoast_head":"<!-- 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